In business and in life it's very important that we set ourselves up for success. We do this through proper planning, preparation and by having the right team. Failure can also be avoided by having milestones to measure ourselves against throughout the project, rather than waiting till the end of the project. When we do fail it's important that we put the failure into perspective and find out the reasons why we failed and learn the lessons. Sometimes failure can keep us in touch with reality and keep us humble.